Overview
We design outbound strategies that are intentional, structured, and scalable. This includes segmentation logic, messaging frameworks, campaign structure, and operational workflows—so outreach can be executed consistently and measured accurately.
For founders and revenue teams ready to introduce or improve outbound as a growth channel.
Ideal for companies preparing to scale, adjust their GTM strategy, or improve alignment between sales and marketing.
What’s included
→ Ideal customer profile (ICP) segmentation
→ Message positioning and offer design
→ Campaign structure (channels, cadence, follow-up logic)
→ Lead tracking system design
→ Tool recommendations and CRM alignment
Y4YFC
“For my company, this started with the bulletproof sales funnel he helped us develop. Thanks to the framework, we are finally converting leads, turning users into loyal customers.”
CalligraphyKPS
“He has given me the tools and advice I needed to grow, not just as an entrepreneur, but as a person. I look up to Mason, and I am so fortunate to have found him.”
FAQs
Do you write the cold emails or messages?
No. We define the strategy, structure, and messaging logic. Copywriting is handled by your internal team or external writer, based on our framework.
Do you launch or manage campaigns?
No. We provide the campaign strategy and system architecture. Execution is managed by your team or sales enablement partner.
What channels do you support?
We design for cold email and LinkedIn outreach primarily. We can also advise on integration with calling tools or CRM-based outreach workflows.
Do you help with tooling?
Yes. We recommend tools based on your team’s size, goals, and tech stack—covering prospecting, sequencing, and performance tracking.
What’s the output of this engagement?
A detailed strategy document outlining your outbound approach, segmented audience groups, messaging priorities, and system setup recommendations.
How long does the process take?
Typically 2–3 weeks depending on scope and access to internal context.